What to do with that long sofa wall? It's something a lot of people struggle with. One piece of artwork alone (even if it's hung at the correct height) is not going to cut it. In this family room, the sectional is across from large windows featuring a beautiful yard and adjacent to a fireplace flanked by built in bookcases (see previous entry). The best way to address this wall is a grouping of items, preferably something that works with instead of detracting from the view.
The job of a visual merchandiser changes from day to day. At it's core, the job is basically "make it pretty so people want to buy it." Obviously, a lot more goes into it than that. One of the best parts of what I do is getting to create room settings and vignettes. I get some direction from corporate, but I often have to adapt their design to my space and product constraints. For the next three months, my location will feature gallery quality artwork in the front display windows.
Christine Schwalm is an Interior Designer and Visual Merchandiser based in Los Angeles. This space will keep you updated on what's going on with CSD along with some ideas to inspire you. Go here for more information about pricing and services and here to make an appointment.