I've mentioned before that rebranding is one of the hardest things for a company (or person) to do. Street cred is pretty tough to come by. When a brand gets stale, there's generally a shake up at the top to get a new message out there.
In the latest round, design and home improvement professionals contributed their thoughts on the best ways to have a successful working relationship with their clients. If you (or someone you know) is planning to have any kind of work done on their home, this is a must read. Actually, it's a good read if you're planning to hire any service professional from a hairdresser to a personal trainer to an income tax preparer--though obviously not every tip will apply.
Christine Schwalm is an Interior Designer and Visual Merchandiser based in Los Angeles. This space will keep you updated on what's going on with CSD along with some ideas to inspire you. Go here for more information about pricing and services and here to make an appointment.