I've mentioned before that rebranding is one of the hardest things for a company (or person) to do. Street cred is pretty tough to come by. When a brand gets stale, there's generally a shake up at the top to get a new message out there.
Baseball teams fire their manager, JCPenny's runs TV ads with hipsters in plaid shirts and magazines put a new Editor in Chief at the helm. Most often the results are mixed, at best. But Margaret Russell has really freshened up Architectural Digest. Girlfriend brought the difribullator to AD and put some life back in it. Sure, it feels a lot like Elle Decor, but I'm thinking that's a good thing. I won't commit to a subscription just yet, but these first few issues with Rusell at the top give me reason to consider it.
Images courtesy Architectural Digest
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