I started paging through this month's House Beautiful over lunch today and stopped 4 pages in when I saw this ad from Lee Jofa. It features their "Nolita" collection from the Groundworks division. Groundworks is the more contemporary fabric offering from Lee Jofa. A few things drew me in to this ad. First off, a delicious medley of fantastic colors--I love orange and purple together. Second, can we talk about the velvet? I won't lie, I'm a big fan. Not as bad as George Costanza, wanting "to drape myself in velvet," but a fan all the same. Nothing says autumn quite like it.
Third is the great mix of pattern. There's a large scale floral, a geometric, a mini print and some solids. The largest print has the entire color palatte and all of the supporting fabrics relate to it. Notice, too, the way the curve of the headboard repeats the curve of the floral motif. I would love to have seen more of the geometric pattern, perhaps on a larger pillow, to balance out the floral pattern a bit more. Geometrics and stripes have more staying power because they're easier for the eye to read. Still, this ad is absolutely getting posted on my inspiration board. Right next to my picture of Tim Gunn reminding me to "make it work."
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Christine Schwalm is an Interior Designer and Visual Merchandiser based in Los Angeles. This space will keep you updated on what's going on with CSD along with some ideas to inspire you. Go here for more information about pricing and services and here to make an appointment.